STRATEGIC MANAGEMENT: Tools, Tecchniques and Conceptual Models is the product of many years of research, teaching, consulting and managing. It intends to meet the teaching needs of Strategic Management faculty members and learning needs of Strategic Management students at both graduate and undergraduate levels. Moreover, the book provides a sound roadmap for executives, leaders and managers at different levels of organizations. The tools, techniques and conceptual models mostly integrated in form of “Additional Readings” facilitates the learning and implementation. Although ithe book’s primary concern is business organizations, it can effectively be used in managing all kinds of organizations, including public and not-for-profit organizations. The book can be used as the main Strategic Management textbook and/or as a supplementary text at both graduate and undergraduate levels, and a Strategic Management Handbook.